Mint Mobile x Bobby Bonilla

Responsibilities - Art Direction + Design + Animation

Every July 1st, the internet celebrates Bobby Bonilla Day, a weirdly magical holiday where the Mets pay a guy who hasn’t played since flip phones. Mint Mobile joined the fun by offering a 25-year wireless plan for $100 a year, and I was part of the creative team behind the campaign.

My role focused on art direction and animation for the social content and award-show reel. To lean into the campaign’s absurdity, I presented the full showcase reel on a comically long “contract,” complete with Mint Mobile’s signature at the bottom. It was a playful nod to Bobby Bonilla Day, turning the joke into a storytelling device while giving me room to play with timing, animation and visual humor.

The campaign itself blew up: millions of views, tons of press, and a Shorty Awards finalist nod for Integrated Campaign.

Portions used with permission / client work shown for portfolio purposes.

Looking for more?

Are you a social media guru looking to captivate an audience? A strategic brand partner looking to elevate a brand? Or are you simply interested in crafting unforgettable stories?

 All images on this site are Copyright © Eileen Delgado or their respective copyright holders. Do not use without permission.