Mint Mobile Custom Ice Cream Truck
Responsibilities - Creative Direction + Design
The CEO & VP of Creative Services asked me to transform a vintage VW into a Mint Mobile–branded hybrid space — part ice-cream truck, part mobile meeting camper. No official brief, no public launch, just a rare internal assignment that quickly became one of my favorite projects. I handled the full redesign, from the exterior wrap to the interior layout and overall visual direction, creating a space that felt playful, functional, and undeniably Mint. It was an unusual, hands-on creative challenge, and being trusted with something this custom and personal meant a lot to me. I approached it with the same care I give a full campaign.
The day the ice cream truck arrived at the office!
On the left: A PSD mockup of the interior / On the right: Photo of the actual interior...pretty close, huh?
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Are you a social media guru looking to captivate an audience? A strategic brand partner looking to elevate a brand? Or are you simply interested in crafting unforgettable stories?
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