12Sixty Identity, website & print collateral
Responsibilities - Creative Direction + Design + UI Design
I love exploring all disciplines of design, so this project was a dream. When I was asked to create an identity system for a restaurant whose name referenced a historic local event, I knew the design had to feel rustic yet modern, lived-in but fresh.
By pairing hand-drawn lettering with a sharp, clean typeface, I established the brand’s visual voice. From there, I designed menus, business cards, stationery, a style guide, and the website. Bonus: I still get a kick out of spotting the restaurant’s sign from the 5 freeway!
Looking for more?
Are you a social media guru looking to captivate an audience? A strategic brand partner looking to elevate a brand? Or are you simply interested in crafting unforgettable stories?
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