The New $19 To India
Responsibilities - Creative Direction + Design
I was tasked with creating a spot that would resonate with our Indian-American audience while staying true to the sleek, modern look of Ultra Mobile. I immersed myself in cultural research and landed on a design that combines vibrant, handcrafted energy with clean minimalism — a blend that feels warm, authentic, and brand-aligned. I directed the voice performance (casting a coworker from India to bring real authenticity), shaped the music direction, and oversaw the visual styling, all to deliver a video that feels lively, genuine, and unmistakably “Ultra.”
A look behind the scenes of the team and I filming, painting, talking & laughing.
Looking for more?
Are you a social media guru looking to captivate an audience? A strategic brand partner looking to elevate a brand? Or are you simply interested in crafting unforgettable stories?
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