Mint Mobile Customer + Internal Swag
Responsibilities - Art Direction + Design + Product Photography
We set out to build a cult following for Mint Mobile—so I pitched a hidden Easter egg that would drop fans into the Mint Fox’s underground lair to unlock limited-edition merch. We never built the full fox bunker, but we did launch a covert swag hub. Over the years, I designed pieces for both fans and employees, photographed much of the collection, and somehow the whole thing turned magical: every drop sold out. The secret world evolved—but the obsession stuck.
Looking for more?
Are you a social media guru looking to captivate an audience? A strategic brand partner looking to elevate a brand? Or are you simply interested in crafting unforgettable stories?
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